Yves Saint Laurent Museum
Yves Saint Laurent Museum – Description from mYSLm.
The musée YVES SAINT LAURENT marrakech (mYSLm), located on Rue Yves Saint Laurent, opened its doors to the public on 19 October 2017. Dedicated to the work of the great couturier, it will conserve a part of the collection belonging to the Fondation Pierre Bergé–Yves Saint Laurent. Housed at 5 Avenue Marceau in Paris, the collection includes 5,000 articles of clothing and 15,000 haute couture accessories, as well as tens of thousands of drawings.
A stone’s throw from the Jardin Majorelle, acquired by Yves Saint Laurent and Pierre Berg. in 1980, the new building will cover 4,000 m., featuring a 400 m. permanent exhibition space, designed by Christophe Martin, showcasing the fashion work of Yves Saint Laurent.
More than just a museum, the mYSLm will include a temporary exhibition space, a research library with over 6,000 volumes, a 150-seat auditorium, and a bookstore and terrace café.
The museum was designed by Studio KO, an architectural firm established by Olivier Marty and Karl Fournier. These two young architects have realized numerous projects in Morocco, Europe and the United States. While leafing through the couturier’s archives, they were struck by curves running alongside straight lines; by the succession of delicate and bold forms that characterized the work of Yves Saint Laurent. The facade of the building appears as an intersection of cubes with a lace-like covering of bricks, creating patterns that recall the weft and warp of fabric. As with the lining of a couture jacket, the interior is radically different: velvety, smooth and radiant.
“The musée YVES SAINT LAURENT marrakech combines two worlds that we are very familiar with and that are dear to our hearts: fashion and Morocco. Since the founding of our architectural firm, we have worked in this country that so inspired Yves Saint Laurent. It is with great joy that we have worked on this ambitious project, and contributed in our way to the history and prestige of the most influential fashion designer of the 20th century.” Studio KO.
The construction of the building was undertaken by Bymaro – the Moroccan subsidiary of Bouyges Construction – which handled all aspects of the project and managed the various contractors, while respecting the detailed technical requirements for the conservation of the collection. To this end, Bymaro brought together a team composed primarily of young Moroccans trained by the company.
The graphic identity of the musée YVES SAINT LAURENT Marrakech (mYSLm) was handled by Philippe Apeloig, who in 2010 had designed the poster for the Yves Saint Laurent retrospective at the Petit Palais in Paris. The museum’s logo reflects the contemporary building in addition to referencing Mondrian and Morocco, two important influences on the work of Yves Saint Laurent.
The opening of the Marrakech museum coincided with the inauguration of the Musée Yves Saint Laurent Paris, which will be located at the former fashion house and current headquarters of the Fondation Pierre Berg. – Yves Saint Laurent at 5 Avenue Marceau. These two new museums will attract those passionate about fashion and art, as well as a broader public interested in discovering the revolutionary fashion work of Yves Saint Laurent and its importance to the history of the 20th century.